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Net Zero Now appoints Josephine Bush as Non-Executive Director

Updated: Aug 6




LONDON, 4 August 2021: Net Zero Now, the sector-based climate action platform, has appointed Josephine Bush, a highly-experienced sustainability and ESG leader, as Non-Executive Director. Josephine was a partner at EY for 14 years specialising in renewable energy, sitting on the UK & Ireland Power & Utilities Board. She led on many market-leading transactions in role and a global initiative to build out the global renewables sector.


Net Zero Now makes it easy and cost-effective for small and medium-sized businesses to reach net zero carbon emissions. The company combines the expertise of climate scientists with the knowledge of experienced business operators to create a simple, intuitive digital platform for SMEs to reach net zero by measuring their current emissions, reducing future emissions, and compensating for past emissions.


Net Zero Now recently launched its first sector model, the Net Zero Pubs and Bars Initiative, developed in partnership with Coca-Cola Europacific Partners GB and Pernod Ricard UK. This initiative puts the tools for action on the climate crisis in the hands of pub and bar operators across the UK. It is now focusing on developing its restaurants initiative and building into other sectors.

Josephine brings years of experience in the green sector to Net Zero Now. She will deploy her influential strategic, commercial and transactional skills to help guide and scale Net Zero Now’s development. Her deep expertise in supporting organisations to decarbonise through commercially effective sustainable strategies is a perfect fit for Net Zero Now’s approach, which is to develop pragmatic tools that can help businesses take immediate action.


Neil Ross Russell, Managing Director of Net Zero Now said: “We’re here to make sure that businesses of all sizes can play their part in tackling the climate crisis. Many small businesses want to get involved but lack the tools and knowledge to go it alone and can’t afford expensive consultants to help. Josephine’s substantial experience in helping businesses decarbonise will guide us as we scale our sector-based approach.”


Josephine said: “Developing practical, cost-effective and commercially-sound solutions to help businesses accelerate their journey to Net Zero is a task I am deeply passionate about. I see huge potential for a sector-based digital solution like Net Zero Now and I am excited to join the team as they scale their offer.”


Josephine is a member of Gresham Houses sustainable infrastructure investment committee and a Non-Executive Director of Vulcan Energy Resources Ltd, an Australian-listed zero carbon geothermal energy and lithium ion extraction business. She is the founder of the not-for-profit Sustainability & You, which raises awareness in the financial community of the impacts of climate change and biodiversity loss with a focus on accelerating solutions.


Josephine is a qualified solicitor and chartered tax advisor, as well as qualified with the CFA ESG investing certification, and the Cambridge Institute of Sustainable Leadership Sustainable Finance certification. She is a Fellow of the Royal Geographical Society.

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